After a pandemic-related four-year break, preparations for BrauBeviale, one of the leading capital goods trade fairs for the beverage industry, are in full swing. Organisers now finetuned the profile for the exhibition which will take place from 28–30 November in the Exhibition Centre Nuremberg, Germany.
The new slogan “We stand for variety” points the way for BrauBeviale. BrauBeviale can look back on a decades-long success story that has its origins in the beer and brewing segment. The sense of community in the sector has always been palpable at BrauBeviale, say the organisers. At this year’s event, wine and sparkling wine will also be put under the spotlight. The alcohol-free drinks segment is also well represented at BrauBeviale, with around 70 per cent of the exhibitors already registered also offering specific products and solutions for manufacturers of alcohol-free drinks. Ahead of the event, interested trade visitors can filter and display a selection of exhibitors for individual beverage industry segments, to get suggested contacts in advance and plan a visit that is as efficient as possible.
Exhibitors are arranged around the exhibition park to represent the process chain for beverage manufacture, from raw materials to machinery and equipment, and from packaging and marketing to components.
Established elements of the supporting programme like the Craft Drinks Area or the European Beer Star competition are combined with new formats, developed with and for the entire sector. For the BrauBeviale Forum, the exhibitors will be involved in designing the programme to a much greater extent this year. Some of the key topics that affect all segments equally are sustainability, energy, raw materials, export, prohibitionist policies, and the European Packaging Directive. Details of the individual items on the programme agenda will be provided in good time prior to the event.