Avery Dennison launches first generation of decorative linerless solutions

At Labelexpo Europe 2023, Avery Dennison will launch AD Linrsave and AD Linrconvert – the first generation of decorative linerless solutions enabled by patented micro-perforation technology. These are intended to greatly reduce label waste, decrease CO2 and water footprint whilst ensuring the functionality and shelf appeal of pressure-sensitive labels.

Both products will be showcased at stand 5A31 during Labelexpo, Brussels 11-14 September. Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison states: “AD Linrsave and AD Linrconvert are easily integrated into existing equipment and with up to 80% more labels per roll it means more efficient runs and fewer changeovers. These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits plus home and personal care.”

These developments are intended to mark the next stage of the Avery Dennison journey towards a linerless future and follow the launch in April of AD XeroLinr DT, a sustainable, linerless alternative for variable information (VI) labels — especially relevant for logistics and e-commerce industries. Using the Carbon Trust Tool to measure environmental impact, this range has been proven to result in a reduction of 30% in CO2 and 40% in water, according to the company.

Avery Dennison will also showcase the latest examples of ‘connected’ packaging with a series of labelled prototypes featuring RFID and NFC technology. NFC (near field communication) enables consumers to touch labels with their smartphones to find out more about a product and one such demo features the story of a wine – from vineyard to bottle. Another shows the story of the coffee available to guests, with end-to-end transparency regarding its journey from farm to cup visualised via atma.io. The connected product cloud platform enables organisations to track and identify individual products accurately throughout the supply chain and demonstrate their sustainable origins and journey.

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