Aldi launches first supermarket own-brand Packamama ‘flat’ recycled PET wine bottles
Aldi has announced the UK’s first, supermarket own-brand flat recycled PET wine bottles. The Chapter & Verse Shiraz and Chapter & Verse Chardonnay will be available to buy in lightweight, fully recyclable PET bottles, in stores nationwide now.
Made from 100% recycled PET, the new flat bottles weigh just 63g – making them nearly seven times lighter and stronger than a standard glass bottle, while being completely shatterproof. Removing 42 tonnes of bottle weight for this launch alone, the next-gen bottles are claimed to be ideal for picnics and BBQs.
The compact design means 30% more bottles can be loaded onto pallets and transported to supermarkets; and converting to these innovative bottles compared to standard round glass, takes 30% of lorries off the road.
What’s more, the packaging allows shoppers to effortlessly stack and organise bottles in their homes, optimising storage space without compromising the volume of a traditional wine bottle.
Aldi has worked with Packamama on the supermarket-first initiative. The London based company is on a mission to fight against global warming by providing innovative, climate-friendly packaging for the drinks industry.
With soft cherries and berries on the nose, the fruity Chapter & Verse Shiraz is claimed to delight tastebuds with a juicy palate. While Aldi’s Chapter & Verse Chardonnay offers notes of honeysuckle and baked spiced apple, with nectarine and vanilla on the palate.
Alongside the new plastic bottles, Aldi is reducing the average bottle weight of all its still wine products by 8%. The process has been started already and will be completed by 2025.
