Albertsons Companies launches Bee Lightly wines in 100% rPET
Albertsons Companies, Inc. announced the launch of Bee Lightly , the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% rPET. This approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavour of wine that customers expect.
With 91-point ratings from The Tasting Panel *, both the 2022 Bee Lightly Chardonnay and the 2023 Bee Lightly Rosé were developed with shoppers in mind, offering acclaimed French wines that are affordable and create a delightful experience with every sip, says the company. “At Albertsons Cos., we are continuously looking for ways to distinguish ourselves within the wine sector and to expand our diverse selection of quality wines for our customers,” said Curtis Mann, Master of Wines at Albertsons Cos. “By launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards.”. The new wines feature chardonnay and rosé varietals sourced from the up-and-coming Hérault and Limoux regions.
Bringing Bee Lightly wines to Albertsons Cos. stores was a collaborative effort focused on customers. Albertsons Cos.’ Own Brands team, along with Mann, partnered with WX Brands, known for creating wine brands for global retailers, and Packamama, a packaging company committed to promoting a lower carbon future in the beverage industry, to develop Bee Lightly.
This new line of wines is distinguished by Packamama’s signature flat bottle design. The flat packaging design has a smaller environmental footprint compared to conventional wine bottle shapes by reducing transportation related emissions, and the unique flat-pack shape also enhances logistic efficiency, enabling the transportation of nearly twice as many products on a single pallet. Bee Lightly in this Packamama bottle used 44% fewer pallets for shipping compared to standard glass bottles.
* Using a 100-point scale, a wine rated 90 points or higher by The Tasting Panel is deemed to be outstanding or excellent.
