Doğanay’s traditional flavours find a modern home – Sipa’s sustainable packaging solutions
Doğanay, a name synonymous with authentic Turkish taste, has been bringing the unique flavours of Anatolian tradition to tables worldwide since the 1960s. Their journey began with Şalgam, a beloved fermented beverage, and has expanded to encompass a wide range of traditional products, from pickle juice to various vinegars and fruit juices. Doğanay’s commitment to quality is evident in every step of their process, from collaborating with local farmers to utilising state-of-the-art production facilities.
This dedication to preserving heritage while embracing progress is mirrored in their partnership with Sipa. The company, renowned for its innovative approach to PET packaging technology, offers a comprehensive range of services, from design and mould production to complete bottling lines. Their expertise lies in creating packaging solutions that are visually appealing, functional and sustainable.
Doğanay’s vision
Recognising the need to refresh its brand image and appeal to a wider audience, Doğanay collaborated with Sipa to revamp its packaging. Sipa’s design team, leveraging their extensive knowledge of packaging trends and consumer preferences, developed four new bottle formats for Doğanay’s Şalgam in 0.2 l, 0.3 l, 1 l, and 2 l sizes. These designs seamlessly blend tradition with modernity, capturing the essence of the beverage while giving it a contemporary appeal. The new shapes are produced on Sipa’s rotary blowmoulders as Doğanay’s owns existing Sipa rotary and linear blowmolders.
Sipa’s contributions to the project include:
- Full bottle redesign: a sleek, modern aesthetic that resonates with younger consumers while honoring the brand’s heritage, translating brand identity into tangible design.
- Enhanced label design: eye-catching visuals that effectively communicate Doğanay’s brand identity and product quality.
- Lightweighting: reduced bottle weight for a more sustainable and eco-friendly approach to packaging.
- Neck conversion: transitioning from a 33 mm to a 28 mm neck, further minimising material use and environmental impact.
A successful collaboration
By partnering with Sipa, Doğanay has successfully boosted its brand image while staying true to its core values. The new packaging reflects the company’s commitment to quality, sustainability, and delivering a refreshing taste of Turkish culture to the world. This collaboration is a testament to the power of combining traditional values with cutting-edge technology to create a truly impactful product experience.
