Arca Continental invests in startup to enhance traditional channel with AI in cooling equipment
Arca Continental, one of the world’s largest Coca-Cola bottlers, has made an investment in the seed round of the Argentine startup Sensify through its Corporate Venture Capital fund, AC Ventures, as part of its commitment to accelerate the digital transformation of the commercial ecosystem and promote the entrepreneurial ecosystem.
Sensify, a company specialising in cooling equipment intelligence, will collaborate in the integration of Computer Vision technologies – a branch of Artificial Intelligence that allows the identification of objects and people – in Arca Continental’s commercial processes. This effort aims to optimise the management and execution of points of sale in the traditional channel, strengthening operational efficiency and improving the consumer experience.
Cooler Eye, the latest innovation from the startup founded in 2019, is a compact camera that allows real-time monitoring of the interior and exterior of cooling equipment. Using advanced Artificial Intelligence models, this technology identifies opportunities for improvement in the distribution and availability of products for the consumer in the traditional channel.
With this investment, Arca Continental, through AC Ventures, reaffirms its commitment to generating value for all its stakeholders, integrating startups to drive and develop emerging technologies with high scalability potential.