REFITEC partners with Gentlebrand on packaging for Angolan oil brand
Gentlebrand Design Agency’s has recently collaborated with REFITEC Angola, a company dedicated to bringing authentic local products to market with a renewed sense of identity and purpose. Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.
The challenge was to create a brand that honours local traditions while engaging today’s consumers through contemporary aesthetics and thoughtful storytelling. Gentlebrand responded by crafting a complete visual identity that is claimed to convey authenticity, craftsmanship, and a deep sense of belonging. The result is aimed to look distinctive on the shelf yet to feel timeless in its connection to the land and its people.
Design influenced by origin
The logo features intricate detailing around the letter “O,” inspired by the African sun. The labels are enriched with geometric patterns that evoke Angolan craft traditions, lending depth and texture to the packaging while reinforcing its local narrative.
The packaging system, developed across multiple formats, from 1-litre PET bottles to canisters and secondary cardboard packaging, was designed for visual coherence and strong shelf presence. Each element was considered to reflect the product’s authenticity and its connection to Angolan identity.
Printing was executed in collaboration with La Prensa Etichette, ensuring graphic precision and consistency across the range, says the company.