Exhibitor registration opens for CBB 2026 with early bird rates
The 2026 edition of the China International Brew & Beverage Processing Technology and Equipment Exhibition (CBB 2026) is scheduled to take place from October 12 to 15 at the Shanghai New International Expo Centre.
The organisers announced that exhibitor registration is now open. A limited-time early bird discount is available for companies that reserve their booth space in advance. The event offers a platform for businesses to secure a prominent presence in the beverage and liquid food processing sector.
CBB 2026 will feature a comprehensive range of technologies and solutions across the entire lifecycle of liquid food processing and packaging. Exhibits will cover stages from raw materials to processing, filling, and packaging. Additional areas of focus include PET technologies, water treatment, and energy management. The exhibition will also showcase developments in smart inspection systems, industrial automation, and digital transformation tools aimed at improving efficiency across production and logistics.
The event will address six key application areas within the beverage and liquid food industry: beer and craft beer, alcoholic products such as Baijiu, spirits and sparkling wine, soft drinks, liquid dairy products, drinking water, and condiments. It is expected to attract a broad professional audience, including industry decision-makers and specialists.
CBB 2026 anticipates welcoming over 55,000 professional visitors, primarily from the non-alcoholic beverage sector (79%), beer and craft beer (75%), and spirits, wine, and Baijiu industries (55%). The target audience includes a diverse mix of roles: 32% are expected to be managers or supervisors, 20% C-suite executives or plant directors, and 15% technical experts.