CBB 2026: Filling, Packaging & Logistics Zone
The 2026 International Brew & Beverage Technology and Equipment Exhibition for China (CBB 2026) will take place from October 12–15, 2026, at the Shanghai New International Expo Centre. Spanning seven halls and six major thematic areas, the exhibition is expected to welcome nearly 80,000 professional visitors.
As the show’s long-established flagship area, the Filling, Packaging & Logistics Zone will once again bring together almost 1,000 leading domestic and international equipment manufacturers and system solution providers. CBB 2026 will highlight the latest technologies and market-ready innovations, with exhibitors presenting new products and turnkey solutions tailored to the Chinese beverage industry. Key focus topics include process optimisation and production efficiency improvements.
Guided tours
To strengthen connections between exhibitors and end-users, CBB 2026 will organise guided tours for professional buyer groups from the baijiu, beer, and soft beverage sectors.
Additionally, the exhibition will introduce upgraded themed visitor routes. Supported by pre-show product promotion, targeted route planning, and multi-channel visibility, these routes will guide potential buyers directly to relevant booths, enabling more efficient business matchmaking.
Technical seminars & forums
CBB 2026 will feature a newly created Innovation Stage, offering exhibitors a dedicated platform for product launches and technical presentations. Running concurrently, the “drinkSMART” forum will gather experts and decision-makers from academia, research institutions, brand owners, and equipment manufacturers to explore forward-looking topics such as advances in filling and packaging efficiency and logistics supply chain resilience.