Reconomy partners with Polytag to help brands cut packaging waste and improve recyclability
Circular Economy specialst Reconomy announces that it has partnered with Polytag, a tag-and-trace technology provider, to help its customers reduce packaging waste and improve recyclability.
The partnership will see Polytag UV tag detection and trace technology installed at Casepak’s Midlands recycling facility in Leicester, UK, that will provide brands with granular, real-time data on when and where packaging is recycled and the recycling rates of their products. These insights are claimed to enable brands to accurately report on sustainability progress, ensure compliance with Extended Producer Responsibility (EPR) requirements and, crucially, redesign packaging content to use alternative or lighter-weight packaging, reducing compliance costs and their carbon footprint. Reconomy brand, Valpak, will also support the integration of the data into brands’ reporting systems.
The installation of this technology also advances the Ecotrace Programme, an industry-wide initiative to improve transparency in packaging recycling, backed by retailers including Marks & Spencer, Ocado Retail and Waitrose & Partners.