Clear-to-white coating for plastic bottles
DataLase, a global leader in laser printing solutions, has introduced a clear-to-white coating for plastic bottles. The new solution is claimed to provide an alternative to traditional labels, eliminating filmic and paper materials while delivering full label-equivalent functionality. The coating aims to enable brands to reduce packaging without compromising performance or visual impact.
Designed for integration into high-speed bottling lines with spray-coating units, the DataLase coating is suitable for PET, PP and PC bottles and optimised for beverage, personal care and pharmaceutical applications. Once applied, the bottle surface can be laser-imaged using CO2, fibre, or UV lasers, producing a high-opacity white image on a clear background with exceptional clarity, says the company. This process eliminates the need for inks, labels, or other consumables during imaging and guarantees consistent, laser-sharp print quality at production speed. The technology is claimed to offer full label-equivalent functionality, enabling connectivity through QR codes, nutritional information, regulatory content, brand logos and date/lot codes. Every bottle can be customised or personalised instantly, without delaying production, allowing brands to tailor messaging, serialisation, or promotional content on a unit-by-unit basis.
Commenting on the launch, Ally Grant, CTO at DataLase, said: “Brands are under increasing pressure to reduce packaging waste while maintaining the functionality and quality consumers expect. Our label-free coating enables both. By removing inks, films and paper labels entirely, we’re not only helping manufacturers cut material use and simplify their operations, but also enabling a level of flexibility and personalisation that traditional labelling can’t match. It’s a genuinely transformative step forward for sustainable bottle decoration and one that aligns perfectly with the industry’s environmental goals.”
Beyond image quality, the coating allows manufacturers to reduce SKUs, improve equipment uptime and lower warehousing costs, creating meaningful operational advantages. By removing traditional label stocks from the supply chain, it is claimed to simplify sourcing, decrease environmental impact and streamline the overall packaging process. With no paper or plastic label waste generated, recyclability improves and waste management requirements are reduced, says DataLase. The coating itself is heat, water, scuff and rub-resistant, ensuring durability throughout distribution. Formulated to comply with regulations for non-direct food contact packaging, it aligns with modern packaging and product safety standards.