BrauBeviale 2020 Special Edition Review
For three days, more than 3,000 professionals and other interested parties from the international beverage industry gathered online for the Launch Days of myBeviale.com, where they had the opportunity to learn from more than 330 companies offering around 770 products and solutions, interact with each other, and expand their knowledge. The supporting programme and exhibitor presentations at the BrauBeviale 2020 Special Edition, which unfortunately could not be held at the Exhibition Centre Nuremberg on 10-12 November as scheduled because of national and international developments relating to the coronavirus pandemic, were held online instead, using the new dialogue platform for the beverage industry. The result was a new digital dimension to expand the range of products and services offered by the Beviale Family, the global beverage industry network from the NürnbergMesse Group. Starting now, beverage professionals and industry insiders can meet at a virtual level at myBeviale.com throughout the year to network, interact and learn from each other – all at no cost. The next BrauBeviale will be held in Nuremberg in November 2022 as scheduled.
More than 90 “actions” with about 140 individual presentations and more than 150 different speakers were the focus of the Launch Days for myBeviale.com, the new dialogue platform for the beverage industry. “We’re very grateful that we can at least offer the industry a virtual platform for interacting and sharing knowledge in this difficult year,” says Andrea Kalrait, Executive Director BrauBeviale at NürnbergMesse. “Both experts and other interested parties were actively involved in the Launch Days, and we’ve received lots of positive feedback. It’s a very promising start for myBeviale.com,” she adds, clearly pleased with the response. The goal of the platform is to encourage and facilitate dialogue in the beverage industry throughout the year. Right from the beginning, the myBeviale.com community has a very international makeup, with registered participants from more than 30 countries, confirming the strong global position of BrauBeviale.
Center Stage, Exhibition Stage, Craft Beverages and brau@home Stage, Technology Stage, Special Interest Stage and Award Stage – there was a lot to choose from. The event began with a well attended industry discussion with prominent industry representatives on the current situation and the opportunities and challenges for the future of the beverage industry. The unanimous view was that nothing can replace meeting in person, shaking hands, or having a beer together at the bar. But in an age of social distancing, digital platforms provide genuine added value that exhibition companies can offer their customers as a way for experts to network. But apart from coronavirus, there are other subjects it is essential that the industry drive forward: sustainability, deposit systems, etc. But the VDMA Food Processing and Packaging Machinery Division is optimistic that the industry will recover quickly after the pandemic. The crucial factor is that worldwide demand for hygienically packaged food and beverages that are safe for the consumer will rise still further.
The theme of the current BrauBeviale Triple – the exhibition events in 2018, 2019 and 2020 – was the future viability of the beverage sector. The fact this theme was more relevant than ever during the Launch Days was evident from the strong participation in the lectures, seminars and discussion rounds relating to this subject: from the marketing slot “Beverages after the crisis” to contributions on digitalization, automation, online marketing and trading, and trends in brewing technology, filling and packaging.
Photo: Opening Session of the BrauBeviale 2020 Special Edition at myBeviale.com: Industry discussion with prominent representatives of the beverage industry.
