Avery Dennison announces the release of a sustainable product range for paper and film labels

Avery Dennison announced the release of the AD RDX sustainable product range for paper and film labels. The AD RDX product portfolio for paper and film is claimed to offer benefits such as less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the usage of oil, water, trees, energy and CO₂ emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity. states the company.

“More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead,” said Rob Groen in ‘t Wout, marketing director paper & film solutions at Avery Dennison.

Offering both paper and film label products, AD RDX provides a range of sustainable face materials. Using an environmental impact tool to calculate CO₂ and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO₂ emissions and tree and water usage, says Avery Dennison.

Applications cover the Food & Beverage, Home & Personal Care, Transport & Logistics, Retail & Office, and Pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.

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