Netstal presents new brand positioning
Shortly before Fakuma in Friedrichshafen, Germany, Netstal is presenting itself with a new brand identity. The company has defined the values ‘Leading, Reliable and Value-creating’ as the core of the corporate brand. With a contemporary corporate design, this positioning is intended to be communicated to the outside world. The self-formulated mission is to sustainably maximise the added value of customers from the strategic application fields of thin-wall packaging, closures, PET preforms and medical technology.
With the new message to the target groups ‘Your best choice’, Netstal also hopes to address new target groups: “Today the shortage of skilled employees is an urgent challenge. More than ever, we want to present ourselves as an attractive employer, retain existing employees and attract new talent,” emphasises Renzo Davatz, CEO of Netstal and member of the KraussMaffei Executive Board.
New logo, new homepage
The heart of the new corporate design is the graphically revised company logo. “In modernizing it, we have been careful to respect Netstal’s long tradition. Clearly recognizable remains the familiar diamond shape, which has been opened up on the sides and forms a harmonious frame for the lettering,” says Michael Birchler, Head of Marketing and Communications at Netstal. “In a figurative sense, this also says that we are opening ourselves up to new opportunities and challenges. These include topics such as digitalisation and sustainability or the conscious use of the valuable plastic material. At the same time, we remain true to our core competence, and that is the injection moulding machine,” adds Renzo Davatz.
On the new Netstal website, customers, partners, and job seekers can gather information and get in touch with the company. In the new download centre, technical data is available for all current series of Netstal injection moulding machines. With user-oriented filter options, the selection can be narrowed down according to application area, drive technology, shot weight and tie-bar distance. The data sheets are available for download with either metric or imperial units of measurement. “We want to reduce hurdles and provide our customers and interested parties with the best possible support in the planning phase. That’s why we are also opening in this regard and making the required data freely available on the internet,” explains Wolfgang Zangerle, Head of Business Intelligence at Netstal.
Injection moulding machines reflect the new look
With the switch to the latest Axos 9 controller generation, Netstal has also applied its new corporate design to the current machine portfolio. The dominant colours of the covers are dark blue and white. Three-dimensional logos in chrome steel look has been designed to emphasise high quality and independence. Large window areas continue to provide insights into the inner workings of the clamping units of the machines, all of which are equipped with toggle lever technology.
The new design concept can be seen in person for the first time at Fakuma (Hall B3 at Booth B3-3119). The trade fair booth has also been redesigned from the bottom up and will be divided into two areas. In the front area, the focus is on the running machine exhibit. The catering area has been spatially demarcated to allow consultation meetings in as quiet an atmosphere as possible.
