Coca-Cola launches 100% rPET bottles in Hong Kong
The Coca-Cola Company debuted the 500ml Coca-Cola Trademark brands in 100% rPET bottles in Hong Kong on April 9. All 500ml Coca-Cola Original, Coca-Cola No Sugar and Coca-Cola Plus have now adopted 100% rPET (excluding caps and labels) in the production of their bottles.
The new packaging features “I’m a 100% rPET bottle” and “Recycle Me Again” messages to build recycling awareness and encourage action among consumers. “This is the latest effort from Coca-Cola Hong Kong, a pioneer in rethinking our beverage packaging to make it more sustainable. To support The Coca-Cola Company’s World Without Waste strategy, we have been taking a bold, innovative approach to sustainability and are now doubling down on our rPET packaging effort to help drive our sustainability agenda forward,” said Tim Warwick, Vice President of Operations for Hong Kong, Taiwan, Macau and Mongolia at The Coca-Cola Company.
Over the years, in partnership with industry associations and other organisations, including Drink Without Waste and industry peers, the Coca-Cola system in Hong Kong has been supporting consumer education and community collection programs to help enable beverage packaging recycling. In collaboration with Drink Without Waste, the Coca-Cola system in Hong Kong is investing HK$3 million in 2024 to support a new neighborhood collection scheme by mobilising participating housing estates, their cleaners and the resident households to build a recycling habit and mechanism. Each resident in Hong Kong is invited to separate and recycle plastic bottles to help build a plastic bottle “recycling loop”.
“We continue to engage proactively to help drive collective action, working with all key stakeholders to invest in recycling innovation, facilities, organisations and initiatives. In Hong Kong, the Coca-Cola system is a strong enabler of a local circular economy for plastic,” Hunter Jin, Chief Executive Officer, Swire Coca-Cola SEAHKT Operations (Southeast Asia, Hong Kong SAR and Taiwan markets), said: “One prime example is the significant investment we have been making in New Life Plastics, Hong Kong’s first food-grade-ready plastic recycling facility. It will have sufficient capacity to recycle each PET bottle we sell by 2030 as part of our World Without Waste ambitions.”
