Cirplus expands to Asia to drive high-quality plastics recycling across the continent
Cirplus, a leading European platform for recycled plastics procurement, announced its expansion to India in a strategic move to cater to growing demand for recycled plastics in India and the broader Asian markets.
With this move, Cirplus aims to focus on increasing the availability and quality of recycled plastics globally as well as driving the transition from virgin to recycled materials. India has recently introduced progressive regulations for plastics, creating a favourable business environment for recycled plastics whose ambition surpasses the EU’s. Under these new regulations (Plastic Waste Management Rules 2022 and India Plastic Pact), producers, importers and brand owners are required – inter alia – to significantly increase the use of recycled content in all types of packaging sold on the Indian market, encompassing the full scope of packaging from rigid to flexibles to multilayered and mandating targets between 5-30% as early as 2025. These new frameworks are intended to boost the swift transformation of companies to shift away from virgin plastics and offer investors a reliable framework to build up new and improved capacities in recycling.
“We are excited to bring our digital procurement solution to the Asian market and support the transformation of the plastics recycling landscape at a global scale. With the expansion, we will not only address one of the most pressing environmental challenges, but also create significant opportunities for businesses and communities across India and Asia. With our proven model and expertise for digitally enabled sourcing of post-consumer and post-industrial recycled plastics, we offer brand owners and converters around the world a comprehensive, convenient and cost-efficient way of meeting their procurement targets”, says Christian Schiller, CEO and founder of Cirplus.
As in Europe, the company will provide a comprehensive range of services, including supplier matching, material aggregation and qualification, logistics, and quality control to help plastic processors access high-quality recycled plastics at scale in reliable quantities. The company will further leverage its proven expertise in standardising recyclates as the initiator of the world’s first standards on high-quality recycling and digitization, DIN SPEC 91446/EN 18065, and its proven track record of creating the digital infrastructure necessary to manage even more complex material streams, introducing Digital Product Passports that comply with the most recent European legislation.
The subsidiary will be based out of Mumbai and led by Ramesh Parasuraman. Mr Parasuraman, brings a total of 30 years of experience in the plastics industry, currently serving as Founder & Managing Director of Allied Solutions India and President of the Society of Plastics Engineers India.
Caption: F.l.t.r.: Christian Schiller, CEO and founder of Cirplus and Ramesh Parasuraman, Founder & Managing Director of Allied Solutions India and President of the Society of Plastics Engineers India.
