Sustainable product portfolio for dairy market aligned with PPWR goals
CCL Label, a global leader in speciality label and packaging solutions, launched a sustainable product portfolio dedicated to the dairy market, in line with the goals of the EU Packaging and Packaging Waste Regulation (PPWR). This tailor-made portfolio aims to support dairy brands in transitioning to packaging that is designed for recycling, reduces environmental impact and the carbon footprint, and helps achieve EPR compliance in the rapidly evolving regulatory landscape. The new solutions have been engineered to work seamlessly with current recycling streams.
Highlights of the portfolio include:
- EcoFloat WHITE: A low-density, floatable sleeve material that is claimed to enable efficient separation during the PET recycling process, now also available in a white version with light-blocking capabilities to meet branding needs while enabling brands to switch from a coloured HDPE or PET botte to a transparent one.
- EcoFloat: The original floatable shrink sleeve material that detaches cleanly from PET bottles in the recycling sink-float process, supporting bottle-to-bottle recycling.
- EcoStream HDPE: A pressure-sensitive label designed for HDPE containers (such as milk bottles), which detaches cleanly during the recycling process and meets the design for-recycling guidelines.
- PP lids: Recyclable lids made from mono-material PP that match the PP cup and sleeve to form a mono-material packaging item offering an alternative to traditional aluminium lids.
- Mono-material pouches: Flexible packaging made from recyclable PE or PP, suitable for liquid dairy products and yoghurts, helping brands shift away from complex multi-material laminates.
- IML labels (In-Mould Labels): PP labels that are moulded directly into PP containers, creating a mono-material
- Stretch sleeves: (made out of LDPE with up to 75% recycled content) A recyclable decoration technology that requires no adhesives or heat, suitable for PET and HDPE bottles & containers. These sleeves offer 360-degree branding while maintaining compatibility with existing recycling streams
“Launching a portfolio designed for the specific needs of the dairy industry such as light-blocking and other barrier properties is a result of our ongoing Research and Development work and different business units within CCL collaborating to develop the best products for our dairy customers“, says Reinhard Streit, Group VP Food & Beverage Global “The high protein trend has energised the dairy industry and we see a lot of innovation happening on the product side that we want to match with the right packaging.“