Beviale Moscow 2019: Renewed growth and upbeat mood at Eastern Europe’s trade show for the entire beverage chain
For the fourth time, from February 19-21, 2019, Beviale Moscow offered players from the Eastern European beverage industry a central platform at Moscow’s Crocus Expo. The around 6,200 trade visitors (some 5,300 in 2018) from 47 countries were in good spirits and showed a keen interest in the 164 exhibitors (146 in 2018). The trade fair for the beverage industry pursues a holistic approach and covers the entire process chain from manufacture to marketing.
Wine, soft drinks, beverage packaging – other highlights in the supporting programme
From suitable raw ingredients and custom technologies to efficient packaging, logistics or creative marketing ideas: with its holistic approach, the trade fair offers solutions for all segments. For example, at the Pavilion for Wine Production & Manufacturing, various wineries provided insights into cultivation, production, bottling and marketing. Each day, a different Russian wine region took centre stage: the Taman peninsula, Crimea, Dagestan. The Pavilion was organised in partnership with leading players in the Russian wine market: Union of Russian Winemakers, Simple Wine and imVino. The conference programme explored various topics including the criteria for quality wine. Another seminar focused on the statutory regulations for alcoholic drinks and discussed how the legislation can be complied with but also improved. On the topic of soft drinks, presented by the Union of Producers of Soft Drinks and Mineral Water, six speakers gave interesting talks on trends and prospects for the soft drinks market. In the Packaging Innovation Zone, the trade fair partnered with PETnology to provide visitors with food for thought, background information and proposed solutions for drinks packaging. The World Packaging Organisation also participated in the Packaging Innovation Zone. The conference programme included discussions on the future of PET, labelling and sustainable packaging.
Following the successful event, Thimo Holst, Project Manager Beviale Moscow, voiced his satisfaction with the KPIs: “With this fourth round, Beviale Moscow has once again taken a significant step forward. It has grown even more and is bigger than ever this year!” But it is not just the size that matters. “We are delighted that despite the somewhat more difficult market conditions, more and more exhibitors are recognising and wanting to tap into the significant, undisputed potential of the Russian and Eastern European beverage industry.” This was also reflected in the many exhibition stands displaying numerous exhibits and in some cases large installations. “The good mood at the venue underscores the positive and connective nature of Beviale Moscow,” adds Holst. Some 97 percent of the exhibitors polled were satisfied with their participation in the event.
Outlook for 2020
Project Manager Thimo Holst is already looking forward to the next round of Beviale Moscow: “Again we already have some ideas up our sleeve for further developing the event and aligning the concept holistically to the local beverage industry. We will now use the rest of the year to work on taking the next step forward in 2020. The next Beviale Moscow will take place inspring 2020. The exact dates will be announced as soon as possible.
