Dasani boosts sustainability credentials with launch of recyclable, reusable and package-less innovations
One of America’s leading mainstream bottled water brand will roll out a next-generation lineup of recyclable, reusable and package-free options – anchored by the first-ever HybridBottle in the U.S. made out of 50% plant-based, renewable material (PlantBottle) and recycled PET (rPET). The 20-oz. bottles will launch nationwide in mid-2020 and will include on-pack messaging educating people about HybridBottle technology and encouraging them to recycle.
Dasani also will introduce aluminum cans this fall in the Northeast and expand to other regions in 2020; aluminum bottles in several cities in mid-2020; and up to 100 Dasani PureFill water dispensers leveraging Coca-Cola Freestyle technology starting this fall. Additionally, the brand will continue to lightweight its packaging to reduce the amount of virgin PET plastic sourced by the Coca-Cola system.
