PTI, Haney partnership helps brand owners to launch packages faster

A new “concept to commercialisation” partnership has been formed to help brand owners launch new or redesigned packages faster, backed by prototyping/testing to facilitate marketplace success. “The challenge most brand owners face is that they have to outsource different parts of the commercialisation process to various companies, compromising speed-to-market, as well

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Hydration coach in a cap

Font Vella, Danone’s Spanish natural mineral water brand, has recently announced the upcoming launch of Coach2O, a device that tracks water intake and coaches people toward adequate hydration. The product is being developed in partnership with, an innovative start-up specialised in smart packaging. Packed with sensors, Coach2O is a clip

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