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Visit to Sarooj Water in Oman, by Alexander Büchler In Oman, just three years ago, a 24-pack of the favourite 250 ml single-serve water bottle cost 1.60 euros in a discount supermarket. That’s not even 7 eurocents per bottle. Supermarkets are now offering the same 24-pack of 250 ml Sarooj water for 0.80 euro
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It’s Sunday 8 September and PETplanet has two appointments in 6th of October City. First, I take the Editourmobil to the PET recycler Bariq. Here I meet COO Ahmed Abdel Fattah and Marketing Manager Mrs Nour El Gammal, who, together with their team, tell me about their work as pioneers in
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It’s Wednesday, 4 September and the world is slowly waking up from its summer holiday. After a relatively short three-hour flight, I land in Cairo in the afternoon, where I initially have a few problems on arrival with my visa. Apparently it can only be paid for in dollars, which is
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It’s 22 February – Saudi Founding Day! That means I have a compulsory break from visiting today. And tomorrow too, because it’s Friday and I can’t make any appointments. So that means time for writing and organising. I still have a number of confirmed appointments for the coming days, but without
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It’s finally time again! After the successful first part of the Middle East Road Show to the United Arab Emirates before the Christmas holidays, it’s now time for the second tour destination, Saudi Arabia! Admittedly, organising the dates there was anything but easy and so I kept my travel arrangements very
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At the beginning of my last week in the UAE, I drive to the packaging and mould manufacturer Precision Group. The plant is not far from Downtown Dubai. The new GM Sajeed Abdul Lathief, who has just taken over from David Swan, who recently went into well-deserved retirement, is waiting for
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Although the weekend beckons, I’ve decided that I want to get as much done as possible before the holidays. In addition to gathering information and writing reports from my meetings, there is still an out-of-town appointment on the programme for Sunday 10 December. I had registered for a visit to the
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Today, Tuesday 5 December, my route takes me to the Pepsi bottler Dubai Refreshment in the Dubai Investment Park 2 industrial estate, around 30 km from my flat in Business Bay. Motivated, I drive our UAE Editourmobil towards the motorway, which is only a few minutes away from my home. So
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It’s Saturday. Motivated by the fact that the Middle East Roadshow is finally getting underway, I make my way to Vienna Airport, from where I’m heading to Dubai with a stopover in Istanbul. Despite Vienna’s excellent public transport infrastructure, I decide to take an Uber, as it has been snowing so
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After our successful Drinktec tour, the PETplanet team is going to the Middle East in the last quarter of 2023! In a spectacular project taking us well into 2024, we will be travelling in a wide variety of ways to various countries and regions of the Middle East with different mobile
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