International Bottled Water Association: Bottled water growth rate outperforms all other packaged drinks, by volume
America’s favorite packaged drink, bottled water, had the highest volume growth rate of all other beverages in 2024, the International Bottled Water Association (IBWA) reports, according to new data from the Beverage Marketing Corporation (BMC). Nearly all other drinks had negative growth in 2024, reaffirming that bottled water’s robust performance is
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