Amcor launches Agua Enerviva
Agua Enerviva, a new concept in naturally-energising beverages, has launched in lightweight, hot fill containers designed by ScorCreative at Amcor, the design studio co-located at Amcor Rigid Plastics. The tall 20oz custom container delivers an attractive look which stands out on the shelf, creating a new category in the highly competitive energy beverage space.
Agua Enerviva combines the aspects of sports drinks, enhanced waters and energy drinks, tied together with the flavor and vibrancy of traditional aguas frescas. It contains 10 calories and 3 grams of sugar per 8oz serving. The energy water delivers potassium and sodium electrolytes for hydration replenishment, with no artificial flavours, colors, or preservatives. Each 20oz bottle of Agua Enerviva contains 100 milligrams of natural caffeine from guarana extract. Guarana is a climbing plant native to the Amazon, and is especially common in northern Brazil. It is best known for its fruit, the seeds of which are the source of guarana extract.
Amcor uses design and manufacturing techniques to create a patented bottle that absorbs vacuum via a specially designed base. A unique diaphragm within the base draws upward as the liquid cools. It has the geometric characteristics to enable the inverted cone-shaped diaphragm to deflect upward as the vacuum is created.
Agua Enerviva comes in Kiwi Strawberry, Tea and Lemonade, Pomegranate Acai, Orange Passion, and Fruit Punch flavors. It is currently sold at 920 Target stores throughout the Northeast and mid-Atlantic. An expanded commercial roll-out through other national retail distribution chains is scheduled in early 2015.
