R&D/Leverage welcomes Shaun Markey as new brand strategist for leverage
R&D/Leverage has elevated its level of expertise with the hiring of Shaun Markey as the company’s Brand Strategist. With his extensive background in the consumer package goods industry, Markey will provide strategic insights and collaborative structural packaging development combined with precision mould manufacturing.
"I love our unique value proposition here at R&D/Leverage that allows us to combine all the elements of strategic brand development that our clients require helping drive profitable results," says Markey. Markey’s 15-year background included directing design at Georgia-Pacific Corporation and inspiring innovation at ConAgra Foods for the company’s snacks business. "Having a background in strategic brand development from the client’s side, I’ve experienced the challenges of being unable to execute production because the knowledge base wasn’t deep enough to execute the creative solution," Markey comments.
Global Marketing Director Robert Schiavone, commented: "Having a brand strategist with Shaun’s background is a key link for us to connect brand owners to our breadth of services, both technical and creative. It’s the ‘technically creative’ aspect of our value proposition, and we are excited to have him on the R&D/Leverage team."
R&D/Leverage offers services including consumer research, structural brand development, and design strategies in addition to both virtual and physical prototyping, moulds designed and built for optimum volume-production manufacturing for injection moulding, tooling for PET and injection blow moulding.
