Yumix brand uses two compartment snap-fit PET package to launch disruptive cocktail brand
A two compartment package—with the bottom container snapping into the base of the larger top bottle—is being used to launch a disruptive new portable, shelf-stable cocktail line. Called the Clasper bottle, the innovative package development was driven by brand owner Yumix’s desire to give adult consumers a great tasting cocktail, which they could mix themselves anywhere, anytime.
The Clasper bottle—engineered by Plastic Technologies, Inc. (PTI)—is a combination of two polyethylene terephthalate (PET) containers and a shrink label. The bottom holds 50ml of premium alcohol and features a heat-applied aluminum-foil seal. The main bottle holds 6.5 ounces of hot-filled, shelf-stable juice and is topped by a 38mm polypropylene closure. Added visual appeal is provided by shrink-label graphics which also include usage instructions. To use, the consumer simply separates the shrink sleeve at the seam between the top and bottom containers, via a perforation, unsnaps the bottom container from the base of the primary bottle, removes the heat seal and closure from the bottom and top components respectively, and pours the alcohol into the juice.
The Clasper bottle concept is the brainchild of Yumix founder Alex Garner. After having gained experience working with fresh juices for a major beverage company, it occurred to him that adding alcohol to those juices would be a perfect companion for adults on a warm day. Portability, as well as taking the guesswork out of cocktail mixing and achieving a great flavor profile, every time, were just some of the objectives. “I knew from my experience that if we tried to premix the juice and alcohol, the enzymes in the juice would quickly alter the taste. You would then have to add preservatives and sweetener, which would alter the flavor profile. That’s not what we wanted to do and that’s why we expended significant effort to develop the right package. The end result has been driven by our quality goals,” Garner explained.
He quickly discovered that an “off-the-shelf” packaging solution for what he wanted to achieve did not exist. That’s when he turned to PTI, a global leader in helping brand owners develop plastic packaging solutions.
