Evian Prestige is successful with My little box and Constantia in Japan
Constantia Sim’Edit, part of the Constania Labels Division, has been a partner with Danone waters for many years. Danone Waters has handed over its Japanese water business to Constantia due to its know-how, high-performing products and renowned colour & print quality consistency.
The Japanese market is by far the highest demanding market, expecting high levels of services and state of the art machinery from its suppliers. One of Danone’s strategic brands is Evian Prestige and this year, Danone has launched a very new concept together with “My Little Box” that is based on a high variety of messages, all marked up with a “French touch”. Danone’s key objective was to bring new labels to the market that are visually different. Constantia Sim’Edit managed to meet Danone’ expectations by ensuring the most optimised variant mixing during the cylinder engraving phase. That way, Danone managed to bottle a variety of designs and offer different bottle looks in one bottle pack. The Prestige labels are gravure printed labels with the highest printing results and finesse, given the nature of Japanese lettering and refine texts. This was achieved successfully by the Constantia Sautron plant, which managed to exceed Danone expectations and specifications.
