Danone Waters chooses Mypack app for connected packaging experience
Mypack team announced that Danone Waters chooses Mypack mobile-centric IoT solution for connected packaging with a scope of activation up to 20 countries in the world where Danone Waters currently operates.
The group already had shown strong interest toward IoT solutions, such as marketing campaigns that Evian ran on Snapchat to promote exclusive brand content, display ads teasers, and increase engagement with interactive lenses. Danone Waters aims to find engaging and easy-to-activate solutions for interactive content sharing in order to promote healthy lifestyle and focuses on encouraging kids to drink healthier with fun packagings like bottles shaped in Star Wars and Frozen characters, in respect with local cultures and consumption habits.
Through the partnership with Mypack, Danone Waters ensures to provide customers with a unique connected packaging experience. Danone Waters launches its first activation by experiencing connected bottles with packaging recognition app Mypack for its Danish brand Aqua d’or mineral water. Aqia d’or has launched limited edition bottles in collaboration with Copenhagen airport CPH to promote tourism in the city, featuring 7 different designs that invite consumers to scan their bottles to instantly discover Aqua d’or #purecph and #puredk operation. Thanks to this connected packaging solution, the water brand encourages consumers to push the experience forward with the bottles. Additionally, when consumers collect the seven designs, the brand offers an Oplev Danmark Smartbox to enjoy a special day for two persons.
To do so Aqua d’or uploaded the seven designs featured on their limited edition bottles on the platform Mypack Connect to let the recognition algorithm recognise graphic components on bottles and push the appropriate content associated with the right bottle, eliminating embedded material and reprint issues.
