Petainer launches in Brazil as part of Latin American growth strategy
Petainer has launched a stand-alone business in Brazil as part of its growth strategy for the Latin American region. Petainer is targeting the rapidly growing craft brewing sector in Brazil and large regional brewers with its one-way PET kegs. Brazil is the third largest beer market in the world behind China and the US and, despite the economic crisis, craft beer sales are growing by 40% a year.
Petainer’s customers include the top three global breweries, as well as well-known craft brewers such as Bodebrown in Brazil, Steamworks in Canada, Stone in the USA and Rothhammer in Chile.
Ricardo Leonel Vieira has been appointed as Petainer’s Country Manager in Brazil, based in Sao Paulo. He has responsibility for growing Petainer’s share of the Brazilian market, managing the relationship with established partners such as KHS, as well as expanding the distributor network in the region. By establishing a local presence, Petainer intends to ensure on-demand availability and supply for brewers.
Petainer will officially launch its presence in Brazil at this year’s Brasil Brau which is taking place at Sao Paulo Expo, from 26 to 28 July.
