Nestlé launches 100% rPET bottle in North America
Nestlé Pure Life Purified Water is announcing the introduction of a 700ml bottle made from 100% food grade rPET. The new package is available starting this month on retail store shelves in North America. The new bottles feature a modern, premium design, along with the new branding launched last year under the banner of “Pure Life Begins Now” that aims to elevate the importance of quality water in people’s lives.
Since 2005, the company has reduced the amount of PET plastic in Nestlé Pure Life half-liter bottles by 40%. Today, the introduction of Nestlé Pure Life rPET bottles to consumers is claimed to complement Nestlé’s efforts to make it easier for consumers to recycle, building on last year’s move to begin adding How2Recycle information on the labels of our major U.S. bottled water brands. These labels include a reminder for consumers to empty the bottle and replace the cap on the bottle before recycling – one of many initiatives to reduce waste and reuse materials in packaging across the brand’s portfolio of beverages.
