Fuzetea launched in Europe
The successful Fuzetea, the Coca-Cola company’s premium brand of ready-to-drink tea, makes its debut in Europe. Its perfect combination of tea extract, fruit juice and carefully selected herbs allowed Fuzetea to quickly win over the taste buds of consumers in over 37 countries in Europe thanks to its ability to satisfy their continually evolving preferences.
Three different varieties are on sale in Europe: Lemon with a hint of lemongrass, Peach with a hint of rose and green tea, Mango with a hint of chamomile. Fuzetea promises a surprising taste experience and provides a premium look, thanks to its packaging. An ergonomic grip makes the bottle easy to hold, whether you are on the go using the 400ml or 500ml formats, or at home with the 1.25l or 1.5l versions.
PET Engineering was entrusted with designing and developing the container for the aseptic linesto be launched in Europe. The design is a new take on the original shape of the iconic Fuzetea bottle, which was devised for a hot fill process and is already distributed by the Coca-Cola company in many countries around the world. As well as engineering the bottle, PET Engineering supported the Coca-Cola company in the prototyping and laboratory testing process, in order to validate the bottle’s mechanical performances.
