Alpla’s Recyclate-Initiative
Werner & Mertz, Alpla and Der Grüne Punkt have been cooperating successfully on the Recyclate-Initiative for many years. The three partners will present the project to an international audience at the PLMA ‘World of Private Label’ trade show on 29 and 30 May. At their joint stand (stand N-3722 in hall 8), they will illustrate the entire cycle of a PET or HDPE bottle made from recycled material – from collection of the plastic waste and processing of the recycled plastics into new packaging through to placing the product on the shop shelf.
“We look at the Recyclate-Initiative launched by Werner & Mertz as a showcase project which will steer many other companies in the future. It shows how a modern circular economy works,” says Alpla CEO Günther Lehner, emphasising: “Thanks to the well-organised collaboration between all those involved in the project, we are able to make a contribution towards sustainability.”
Werner & Mertz launched the Recyclate-Initiative in 2012. The aim of the cooperation is to enable effective recycling of waste plastic (PET and HDPE) and introduce them into a closed material cycle based on a cradle-to-cradle principle. Alpla has been a partner of the initiative since the very beginning and brings its decades of expertise in the production of recycled plastics and processing into bottles and closures to the fore. In 2016, bottles were produced from 100% HDPE recycled materials for the first time. Several awards, such as the WorldStar Packaging Award and the Gold German Packaging Award, recognise the commitment of the companies involved.
The PLMA ‘World of Private Label’ is an international trade show. The Private Label Manufacturers Association (PLMA), with branches in Amsterdam and New York, is responsible for the organisation of the event. This year’s event takes place in the RAI Exhibition Centre in Amsterdam on 29 and 30 May. Around 2,500 exhibiting companies (retailers, wholesalers and producers) will present their products in the food and non-food areas.
