World Cup bottle
Les Eaux Minérales Oulmès, Morocco’s leading bottler of mineral water and other beverages, has won the exclusive right to make and market a special bottle celebrating the participation of the Moroccan football team at the World Cup in Russia. This eye-catching container was manufactured using the Sacmi-supplied SBF 408b stretch-blow moulder.
From drawing board to supermarket shelf, the project was completed in record time. This was achieved thanks to smooth interaction between the two teams and close support from the Sacmi Beverage Lab, which worked on the customer’s marketing idea by making the first 3D models. The result is an exclusive Sidi Ali brand World Cup 2018 line on which every label shows the number of a player on the Moroccan team. The product will remain on the shelves for a limited period, making this elegant bottle something of a collector’s item. In addition to the mix of different labels, the team’s strip is also represented by the cap colours.
This project follows on from a multi-year partnership between Sacmi and Oulmès, Morocco’s leading producer and marketer of bottled water with almost 75% of the market. The Oulmès plants in Tarmilate (Rabat) and Boskoura (Casablanca) are equipped with a broad range of Sacmi technology, from stretch-blow moulders to fillers, from labelling solutions to palletisers. There are also several complete lines. The first plant, located near a spring in the Middle Atlas, has been a key producer and marketer of bottled water since 1950 (the first Sidi Ali brand bottle was made here). It hosts no less than 4 complete Sacmi lines as well as a series of SBF Hero stretch-blow moulders and further solutions for in-line blowing and filling that use the renowned Sacmi Opera and Kube labellers. Sacmi also supplied the palletisers. The second plant, located in Boskoura outside Casablanca, hosts an exclusive orange juice-based drink production and distribution operation for Orangina Suntory France (the owner of, among others, the Schweppes brand); it has a complete Sacmi PET line and a further complete line for cans.
Sacmi SBF machines have been installed at Oulmès have, in recent years, produced about 1.5 billion bottles in a range of sizes from 0.25cl to 1.5l.
The special World Cup 2018 line is of complex geometry, and Sacmi succeeded in getting it production-ready at record speed so that marketing could begin in time for the World Cup.
