Crain launches Sustainable Plastics to address recycling and sustainability market
Crain Communications Inc. is launching a new brand to address the emerging recycling and sustainability focus of the global plastics industry.
Sustainable Plastics will provide news and information that impact consumer and industrial brands, manufacturers, governments, the plastics industry and more.
“There is no bigger issue today in the plastics industry than recycling and sustainability,” said Group Publisher Brennan Lafferty. “It’s a topic that will continue to grow in interest and focus. There’s a need for devoted coverage that we, at Crain, know we can provide. Business stakeholders everywhere seek more data to make thoughtful decisions to run their companies. Our track record and reach tells us we are best equipped to meet this challenge to the benefit of our readers, advertisers and sponsors.” Crain veterans Don Loepp and Karen Laird will lead the editorial efforts while show director and sales director Matthew Barber will be responsible for the commercial side with digital, print and event opportunites.
Crain’s focus on Sustainable Plastics means Plastics News Europe and PRW magazines will no longer publish. Readers in Europe will receive Sustainable Plastics instead with additional digital reach in the United States.
Sustainable Plastics’ website will launch Feb. 1, 2020, while the first print edition will mail in March.
