Sidel has expanded its presence in Africa with the official opening of a new office in Nairobi, Kenya on July 28. The move is intended to increase its support for its customers in East Africa, a key market for Sidel and one of the continent’s fastest-growing regions. Sidel has been serving the African market for many years. Building on this, the new East Africa office will enable it to drive development in the region by working more closely with customers to provide them with dedicated engineering capability and on-the-ground customer service.
“East Africa continues to show impressive market growth in Sidel’s core business areas of beverages, food, home and personal care packaging,” says Vishal Gupta, Managing Director for Sidel Services East Africa. “This is more than an office, it’s a symbol of our commitment to the African market, to our customers and to developing the skilled local engineering and operational talent pool.”
The East Africa region is made up of 15 countries, from Eritrea in the north to the island of Mauritius. Tanzania, Uganda, Kenya and Ethiopia have some of the highest levels of GDP and disposable income growth on the continent, indicating significant potential for years to come.
The new Sidel office is located in the heart of Nairobi’s central business district alongside sister company TetraPak as well as the African head offices of other international companies.
Vishal Gupta, Managing Director for Sidel Services East Africa adds: “Many of our valued customers and global key accounts have a strong presence in East Africa. We can now offer them fast, direct access to our expert engineers and dedicated local support service teams.”
Africa is home to the world’s youngest and fastest-urbanising population and has the potential to become one of the major sources of global growth. At more than one billion, sub-Saharan Africa’s population is currently growing at around 2.7% a year – more than twice as fast as South Asia and Latin America.
Sidel states to be committed to contributing to the economic development of the region, enabling sustainable and responsible growth by delivering advanced packaging solutions that benefit customers at the lowest possible environmental impact.
Photo: Bassam Oussaifi, Sales Director for Africa did the honour of cutting the ceremonial ribbon to the entrance of the brand-new office.