NIR detectable black bottle
Ho.Bag Corporate, an Italian company specialised in the production and distribution of packaging for the cosmetic, herbal and pharmaceutic sector, introduces a new black bottle that can be fully recycled thanks to the carbon free pigments.
The packaging is designed as a communication tool: graphics and colours are to attract consumers’ eyes and capture their attention through targeted messages. However, today, the needs of brands in terms of design and image have also to satisfy various sustainability requirements. In the case of cosmetics packaging, where the lifecycle is typically short, it is important to consider how the product will be disposed of after use.
An example are black bottles. Eye-catching but difficult to recycle. Why? The carbon black pigments used to give the bottle the dark and full colour, absorb the ultraviolet and infrared spectrum used by near-infrared optical sensors installed in the plastic wastes sorting plants. As a result, the bottle cannot be disposed of in the correct stream.
Ho.Bag Corporate, introduced a new black bottle with all the necessary green characteristics thanks to state-of-the-art NIR detectable pigments.