Coca-Cola Beverages Africa (CCBA) in Kenya has accelerated the shift towards sustainable packaging with the introduction of clear plastic bottles for Dasani water. CCBA, the biggest bottling partner of The Coca-Cola Company in Africa, is setting the pace for the beverages industry as it expands the use of clear PET bottles.
To date, CCBA has rolled out Sprite Clear plastic bottles in South Africa, Ethiopia, Kenya, Namibia, Zambia and Tanzania, followed by a switch from light blue to clear PET for Ambo mineral water in Ethiopia, and now Dasani water in Kenya.
Clear PET bottles are easier to recycle than coloured PET bottles which means more plastic bottles will be recycled to make new ones. The clear PET plastic also contributes to economic empowerment as it will have more value for waste recyclers who depend on collecting and selling plastic packaging waste for their livelihood.
“The clear PET can be made into new bottles as well as a wide range of new products, such as pillow and duvet inners, making it more valuable than coloured PET, which has limited uses.” said Public Affairs, Communication and Sustainability Director, John Mwendwa. “It is a big step forward in creating a circular economy for plastic waste by giving it value, which in turn incentivises people to collect and recycle which generates income.”
As part of its support for the circular economy, CCBA claimes to play a leading role in establishing Producer Responsibility Organisations (PRO) in Kenya, South Africa, Tanzania and Ethiopia.