Welcome to Brau Beviale 2023
Brau Beviale 2023 will take place for the first time under the umbrella of “Yontex GmbH & Co KG”, a subsidiary of Messe Nürnberg and Messe München, into which the entire Drinktec cluster and Brau Beviale have been transferred. We spoke to Petra Westphal, Executive Vice President, Yontex.
PETplanet: Hello Petra, Yontex has existed since July 2023 – why the merger of the two trade fairs?
Petra Westphal: We want to shape the future of the beverage and liquid food industry together. As a result of the merger, we can now place both brands on the market according to their individual strengths.
PETplanet: But when you say by together, does that not mean in the future that there will only be one beverage technology trade fair in Germany, called something like Braudrinktec?
Petra Westphal: No, that’s not the approach! Quite the contrary: as I said, we will ensure the individual trade fairs focus on their established strengths. So we are continuing to expand Brau Beviale as a European trade fair for beer, wine, sparkling wine, spirits and their non-alcoholic versions, where medium-sized businesses in particular can feel at home. The focus of Drinktec as the world’s leading trade fair for the beverage and liquid food industry covers all sectors, especially for medium-sized beverage manufacturers and large global corporations.
PETplanet: Can an exhibitor also show products outside of the trade fair’s main themes?
Petra Westphal: Of course. It’s a focusing. To achieve transparency, we have developed a common nomenclature for the exhibitor database. Depending on the trade fair with different levels of detail, but the framework is now directly comparable.
PETplanet: Petra, what are your hopes for the upcoming Brau Beviale?
Petra Westphal: My hopes are that Brau Beviale 2023, the first trade fair in Germany under the Yontex umbrella, is off to a brilliant and impressive start, especially after the challenging years of 2020/21/22. In addition, I hope that we can spread the new options effectively within our community with the combined know-how of Yontex and further develop them together.
PETplanet: Thank you for sharing your views with us.
Petra Westphal: A pleasure.
