Amcor helps winemakers bottle for ‘anytime, anywhere’ occasions
Wine consumers are demanding portable, lightweight bottles for home delivery and consumption at venues where glass is prohibited or isn’t practical. Amcor Rigid Plastics will showcase its portfolio of polyethylene terephthalate (PET) packaging at the Unified Wine & Grape Symposium (Booth #1613) Jan. 23-25 in Sacramento, California. Amcor’s solutions cater to needs of the “anytime, anywhere” wine consumer.
Naked Winery, based in Hood River, Ore., uses lightweight PET bottles from Amcor for its Outdoor Vino brand. Amcor’s shatter-proof and portable 750ml PET bottles play a major role in an ever-changing wine market by differentiating the Outdoor Vino brand, which is sold exclusively online.
“We know our customers well. They lead active, outdoor lifestyles,” said Becky Williams, marketing and brand manager for Naked Winery. “We believe that if you’re in the middle of an outdoor adventure you should absolutely be able to enjoy a great bottle of wine.”
Amcor’s stock PET wine bottles are manufactured in Fairfield, California, and are compatible with twist-off aluminium closures. They utilise a unique barrier coating technology that delivers the portability and recyclability of plastic, with an internal glass-like barrier that protects wine from oxidation and provides a 12- to 18-month shelf life.
