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The weekend sped by, but it did give me time to sort out the week’s interviews. Now it’s Monday and my first job is to confirm the meeting with Quilmes, Argentina’s biggest brewery. We had a few problems juggling the timetable but eventually Chiraz and I find ourselves in the foyer
Read moreThe first few days of the new week seem to simply fly by. You would have thought that the complete reorganisation of the tour should have bought us a little time, but not so, at least at the moment. All the careful planning that Heidelberg had put in had to be
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It’s Monday, March 11, 2013. We have arrived in Santiago. Prior to the tour, I had taken the opportunity of enjoying a brief holiday in Chile, and was therefore ready to take over the reins of the Editourmobil from Team 1 consisting of my colleagues Alex and Rolf. Chiraz, my colleague
Read moreBlog 4 Santa Cruz to Chile Bolivia is a country of contrasts. From La Paz, high in the Andes, we are now making our way to Santa Cruz, located in the lush tropical rain forest. The city, one of the fastest growing in the country, is home to Embol, Coca Cola
Read moreLa Paz lies in the middle of the Andes at an altitude of between 3100 to 4100 metres above sea level. The streets are so steep that the clutch immediately protested by overheating. The city itself was afflicted by the endless stop-go traffic that seems to be a common feature of
Read moreThe tour is starting to gather pace. In Lima we visited the Backus brewery, part of the SABMiller group. There is a production line producing water and CSD that SABMiller has designated as the most efficient within the group. There we met Jorge Ayestas and Maria Contreras who let us in
Read moreSo here we are again, the Editourmobil is back on the road. This time it is taking us from Peru to Brazil, travelling via Bolivia, Chile, Argentina and Uruguay. But the tour in fact began shortly before Christmas. The Editourmobil had to get from Germany to Lima. The maritime freight option
Read moreThe three Go to Brau Beviale teams were on the road for a total of more than eight weeks. Team 1, made up of Kay Krüger, Rolf and Felix Popp, travelled by Editourmobil from Nuremberg to Lübeck before embarking for St. Petersburg by ferry. From there it was on to Moscow,
Read moreDespite all the information in travel guides and from our circle of acquaintance, travelling was safe wherever we went; we never felt that we were in a threatening situation. On the contrary, we met plenty of people on our travels who were ready and willing to help and with whom we
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Well, we’ve said goodbye to the nice weather. We get up and take advantage of the spell of continuous rain that has in the meantime set in to get some writing done. Waldemar Schmitke is increasingly enjoying filling out the fact-orientated magazine contributions with just the right injection of emotion. I
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Actually, the roadway on the campsite was not so noisy during the night. Since we are the only ones on the site the showers aren’t open and we have to make use of the facilities in the adjacent hotel. So I let the hot shower run for a full 5 minutes
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