Vibrant patterns for Canada’s Diet Coke
Coca-Cola created a new packaging design for their Diet Coke bottles in Canada. The vibrant patterns are available for a limited time for 500ml PET as well as 355ml and 237m. glass bottles of Diet Coke. The “One of a Kind” campaigns offers millions of designs to choose from as no two bottles look exactly the same.
Diet Coke has teamed up with HP to make use of their HP Indigo digital printing technology. To get the myriad of patterns, HP started with 36 base designs provided by Diet Coke. HP SmartStream Mosaic software in turn takes these base designs and, by playing on specific design elements in each, uses them to generate millions of entirely unique and original graphics.
