Amcor’s Spirits & Wine Team develops new line of packaging, meeting new U.S. Tax & Trade Bureau bottle sizes
Amcor Rigid Packaging (APR) is now offering samples of spirits bottles made of PET that meet the newly approved U.S. Tax and Trade Bureau (TTB) sizes. Amcor’s new offering was developed to provide customers with the freedom and flexibility to explore new markets while gauging consumer interest.
The six new ARP bottles were developed to maximise ease of use in customer production and shipping. Each newly designed bottle is intended to subscribe to an axiom of similarity, maintaining a common set of dimensions — including height, depth, width, diameters, and shared geometry — with existing ARP stock options. This development initiative by APR’s engineering team is the first product line family in the marketplace to align sizing across bottles with different capacity.
“Amcor created these new sizes to help provide flexibility for brands,” says Jonathan Jarman, Amcor Marketing Manager for Spirits & Wine. “New sizes create new opportunities, and through these new bottles, we are offering our customers a smooth, seamless transition to these newly approved sizes with the freedom to introduce these containers without additional investment in parts or equipment.”
Sizes available for sampling include:
• 700 ml: This size comes in both round and traveler options. The traveler matches the width, and depth of Amcor’s existing traveler 750ml stock bottle. The round 700ml matches the diameter of ARP’s 750ml stock and is slightly shorter.
• 720 ml: This size comes in both round and traveler options as well. The traveler matches the width, and depth of Amcor’s traveler 750ml stock. The 720ml round matches the diameter of Amcor’s round 750mL just slightly shorter.
• 900 ml: This round bottle matches the diameter of Amcor’s existing slender 1l stock bottle just slightly shorter.
• 1.8 l: This round bottle matches the height and diameter of Amcor’s existing ring force 1.75l.
“At Amcor, our engineers have an insatiable appetite to explore, capture insights, experiment and stay ahead of market trends to benefit the customers we serve,” said Terry Patcheak, VP of Research & Development and Advanced Engineering at ARP. “When the TTB approved these expanded size options, we worked quickly to ensure our customers had early access to samples of these new sizes to help them gain a competitive advantage.”
With a commitment to develop all its packaging to be recyclable, compostable, or reusable by 2025, ARP is innovating to improve the sustainability advantages of its products. In addition to manufacturing these bottles that are fully recyclable, these containers also deliver the lowest carbon footprint versus other packaging types. In fact, the manufacturing of PET containers produces far less – up to 77 per cent fewer – greenhouse gasses than glass bottles. Plus, PET packaging is 80 – 90% lighter than glass bottles of the same size range — fewer raw materials needed in production leads to less fuel used in transportation.
“A change in the TTB sizes offers a unique opportunity to our customers. This includes design assistance and creating moulds to suit a customer’s brand identity,” adds Jarman. “By offering these sizes, we can help our customers differentiate, compete in the crowded marketplace, allow craft distillers to standout on crowded shelves, and ultimately determine how they can drive profits.”
