World Packaging Organisation (WPO) President, Luciana Pellegrino, announced this Monday the names of the Vice Presidents that will take part of WPO’s new Executive Team and lead WPO’s Portfolios during her term of office that goes from 2024 to 2026, working closely with her, WPO Members, partner organizations and the market.
“I am thrilled to announce such a special team of great packaging professionals, each one expert in a different area, and full of energy and inspiration to take WPO’s portfolios beyond. Together we will focus on raising the voice for packaging on a global level”, says Luciana.
She adds: “Counting with Soha Atallah as Vice President for Marketing, an expert in this area, we expect to expand WPO’s participation at shows and conferences globally and, at the same time, to explore packaging as a marketing tool, fostering innovation and sharing packaging trends via webinars and forums.
As Vice President of Sustainability & Save Food, Nerida Kelton, also an expert that has been doing an outstanding work in this portfolio by building references as the Design for Recycling Guide and Waste Stream map, and now renewing the opportunities to go beyond, building more references and sharing knowledge through international conferences.
Coming to the Education portfolio, I am thrilled to announce Kofi Essuman as the new Vice President, a packaging expert at packaging companies and brands, and also a professor. Kofi will lead our education program and trainings in support to WPO’s 63 members’ countries represented by the national packaging bodies, and having the challenge to go beyond, expanding courses and training activities.
Last but now least, for my presidency I transformed the 4th portfolio, Conferences, into a new one, that must be part of WPO’s pillar: Governance. Magnus Sidling is the Vice President for Governance, also an expert in the packaging field, and will support us on stablishing best practices, governance and also building a transparent communication with members and the market, building solid basis for WPO’s growth and the expansion of partnerships.”
Luciana´s management goal as President is also to invite new member countries and at the same time to drive WPO closer to strategic market matters and packaging and consumer goods companies. “This connection with the industry will allow harmonising a global vision for the sector, the challenges, opportunities and the vision of future for packaging and its markets.
Luciana Pellegrino will also count with the support of the General Secretary and Secretariat, respectively, Johannes Bergmair and Nathália Antoniazzi, and Press & Communication Liaison Officer, Liliam Benzi. Global Ambassadors will be announced soon.