Beviale Moscow: Closing Report
At the trade fair Beviale Moscow, held from 27 February to 1 March 2018, 146 exhibitors (2017: 130) showed their products and solutions relating to beverage manufacture and marketing to more than 5,300 visitors (2017: 4,000), in an exhibition area of about 2,000 square metres (2017: 1,600). New elements this time were the programme points covering wine and soft drinks, which were very positively received.
“For its third edition, Beviale Moscow made an excellent and significant step forward,” says Thimo Holst, project manager for Beviale Moscow. “Not only was it much larger, but it was also much better.” This was partly a reflection of the positive atmosphere in the halls, which were full for all three days of the event, reflects the organiser. The quality of the stands was better, and the visitors themselves had come very well prepared to take part. The all-encompassing approach adopted by Beviale Moscow – covering the entire beverage industry – was adopted again in 2018, and showed the extent of the market potential the event offers.
The supporting programme on industry topics of current interest was aimed at decision-makers in the beverage industry. This was the first time the Russian wine industry exhibited at Beviale Moscow. The subject of soft drinks also premiered at Beviale Moscow this year, in the form of the “Production of non-alcoholic beverages in Russia” conference, held in association with the Union of Producers of Soft Drinks and Mineral Waters. In view of the very positive response, this collaboration will be taken further next year. The Craft Drinks Corner, where visitors were able to taste craft beverages in the presence of the respective manufacturers, also proved very popular. The tasting zone was a collaborative effort with partner entity Association of Beer and Beverage Market. Craft beers were also the focus of the two-day VLB Seminar for Modern Brewing Technologies, organised by the Versuchs- und Lehranstalt für Brauerei Berlin (VLB, Research and Teaching Institute for Brewing, Berlin). PETarena powered by PETnology offered attractive solutions for the entire PET value chain – a topic that is of strong current interest in the Russian market.
The next edition of Beviale Moscow will once again be held at Crocus Expo, Moscow, on 19-21 February 2019.
